When the Covid-19 crisis began, Ella Gupta was alarmed to find that the monetary strain that resulted from the pandemic made it painfully obvious how vast the chasm is between those who are financially stable and those without a safety net. Since the beginning of the pandemic, more than six in ten Americans have been living paycheck to paycheck. Her peers often expressed that they found personal finance to be daunting and confusing. Recognizing the dearth of relatable financial resources for her generation, she decided to write a book that would serve as a comprehensive introductory guide to the world of personal finance and investing. Ella personally interviewed over 20 financial experts, including TD Ameritrade Chief Market Strategist JJ Kinahan and Co-anchor of CNBC’s Squawk Box Andrew Ross Sorkin, combining their insights with pragmatic instruction to create a guide that she hopes will level the financial playing field for all. Published in May 2021, Gen Z Money $ense: A Personal Finance and Investing Guide is sold by Amazon, Barnes & Noble, Walmart, and iBooks as well as university bookstores, including Harvard, Stanford, MIT, and Yale. 

Praise for Gen Z Money $ense:

"Ella Gupta is money-wise beyond her years. It's remarkable that someone her age has the interest and knowledge to write this book, but that speaks to just how intrepid Gupta is. With a dearth of financial literacy among young people, here is a book to address that problem." -- Andy Serwer, Editor in Chief of Yahoo Finance, former Managing Editor of Fortune

"A wise read not just for Gen Z but for all generations. Ella Gupta does an excellent job explaining the fundamentals of investing in a clear and fun way, while offering practical and immediately actionable advice." -- Burcu Esmer, Lecturer at the Wharton School of Business and Research Fellow at Wharton's Alternative Investments Initiative

"In Gen Z Money $ense, Ella Gupta provides a financial roadmap that should be required reading in every high school in America." -- Tim Ranzetta, Co-founder of Next Gen Personal Finance, member of CNBC Financial Wellness Council

To make her book more accessible, Gupta decided to make a digital copy free to educators for use in their classrooms. Working with personal finance experts and educators, Gupta also created a corresponding curriculum, which includes interactive activities, slideshows, videos, and discussion questions. Over 40,000 students currently utilize Gen Z Money $ense as a classroom resource. If you are an educator interested in receiving these educational resources, please fill out the form below.